As any marketer today knows, social media is pivotal for brands to effectively connect with their audience. Creating value-driven content that aligns and balances brand and customer values is essential to nurturing a loyal and engaged audience. Wondering how to successfully create and leverage such content? Walk with me. Talk with me.

Behind the scenes, social media algorithms play a crucial role in determining what pieces of content users see at any given moment. Understanding algorithms is essential for the modern-day communications professional to make an impact in the digital realm.

The Algorithm. The Shadow Ban. Why do these all sound so ominous? Well, because they can actually have a significant and unfavourable effect on your social media accounts if you don’t play your cards right and pay attention to what to ‘feed’ the algorithm; refer back to when we chatted about what a beast it can be.